The struggle between literate, grammatically correct article

composition and keyword seeding should not exist at all. Search

engines are able to figure out the relevance of the content on

your website to a user’s query. Therefore, an article filled

with a jumble of keywords will have lesser relevance than a

well-written article containing lesser keywords.

 

Internet marketers who need SEO articles commonly require

grammatically correct and literate compositions from SEO writers

like me. The more I read and write about how search engines

function and how they equate relevance with a high search result

ranking, the more I strive to place overall composition above

keyword content.

 

With relevant articles on your website pertaining to your

products, ideas or services, you get more chances of directing

the correct kind of surfer traffic to your website. Of course,

this will mean a decrease in bulky but irrelevant traffic.

However, as a search engine user, I find it annoying to see

search results that have no connection to what I need to find.

 

Admittedly, most web masters prefer bulk traffic over highly

relevant web traffic. The more the merrier, so to speak. In my

experience, surfing the web without any purpose becomes tedious.

It gets even more tedious as your experience in web surfing

grows. Nowadays, I specifically surf the web with a purpose in

mind. Armed with that purpose, I single-mindedly search for what

I need.

 

It would help me to find what I need faster if the descriptive

content of your website were relevant to my search. Having a

nicely composed descriptive article about the idea or object I

am seeking will make your website more useful to me. Because

your website has been highly informative and usable, I will

return there again to see if you have something that I need.

 

In having relevant and highly descriptive articles, your

website satisfies two totally different necessities. The more

relevant necessity for you would be a high ranking search

result. The lesser, and often times unnoticed necessity, is that

of having satisfied your customer.

 

The more relevant your content is, the more chances you have

of being able to direct your target market to your website. The

percentage of people who buy your product will definitely

increase as opposed to a decrease in just passing thru or wrong

turn traffic. In counterpoint, the more relevant traffic you

get, the higher your sales figures go up.

 

Targeting traffic that isn’t really interested in your website

almost serves no purpose. I definitely won’t try to remember the

name of a website that has nothing of what I need. Memory

retention of a website by people is very much minimal unless it

has served the people well. Furthermore, to be redirected to an

irrelevant website by a search engine is very much an annoyance.

These websites that bombard their content with nothing but

keywords are now getting penalized and banned by search engines

so that they can avoid sending people to the wrong place.

 

How would you feel if directory assistance gave you the wrong

listing? Naturally, the supervisor at directory assistance will

reprimand the agent who gave the wrong listing. It’s the same

thing with search engines and web site. Search engines are

trying to provide internet surfers with good service in order to

gain more traffic. The more traffic they have, the more

expensive their advertising space becomes. Along comes a web

master who abuses their system so that all traffic is directed

to his website. How do you think a search engine operator will

react to or against the evil web master?

 

To your success,

Murray

 

P.S. Don’t sacrifice the quality of your website content for

quantity of traffic. It almost serves no purpose anyway and only

gets the search engines enraged.