1. Use the word “fast” in your ad. People want fast
results, fast delivery, fast ordering, etc. Nowadays,
we usually value our time more than our money.

2. Use the word “guaranteed” in your ad. People
want to be assured they are not risking their hard
earned money buying your product.

3. Use the word “limited” in your ad. People want
to own or receive things that are exclusive or rare
because they are considered to be more valuable.

4. Use the word “easy/simple” in your ad. People
want easy ordering, easy instructions, easy to use,
easy payments, etc.

5. Use the word “testimonial” in your ad. People
want to see believable proof before they buy your
product. It should be reputable and specific proof.

6. Use the word “discount/sale ” in your ad. People
want to find bargains. They could be rebates, one
time sales, percentage offers, get one free offers, etc.

7. Use the word “free” in your ad. People want free
incentives before they do business with you. They
could be free books, accessories, services, etc.

8. Use the word “you/your” in your ad. People want
to know that you are talking them. This’ll make them
feel important and attract them to read the whole ad.

9. Use the word “important” in your ad. People do
not want to miss important information that could
effect their life. People will stop and take notice.

10. Use the word “new” in your ad. People want
new products or services that will improve their life
like new information, tastes, technology, results, etc.

1. PICTURES
Ask people if they would e-mail a picture with their
testimonial. If they don’t have one scanned you could
have them send their picture by mail and you could
scan it. This technique will give your testimonials more
credibility.

2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures.
You could have people mail their written signature,
scan it, and upload it with their testimonial. People
will feel the testimonial is more official.

3. ONLINE AUDIO
You could record people’s testimonials with a mini tape
recorder over the phone, on your answering machine,
or voice mail. Then you could convert the recording
into a online audio file and upload it to your web site.
You can find more information about converting audio
recording’s by typing “real audio” at a search engine.

4. POSTCARDS
Have people mail you their testimonial on a postcard,
scan it and upload it to your web site. This will give
people proof that the testimonial isn’t fake because
it will have a post mark on it.

5. PROFILES
Ask people to include a profile of themselves with their
testimonial. You could just have them answer some
questions like age, occupation, hobbies, favorite quote,
etc. This will make your testimonials more entertaining
to read.

6. HAND WRITTEN LETTERS
This is similar to the “electronic signature” tip. Scan
and upload the entire written testimonial or letter to
your web site. This will give your testimonials a feel
of realism.

7. RECORDINGS
You could record peoples testimonials over the phone
with a mini tape recorder. Then, take the recording
and record it to an answering machine or voice mail
system. Under each one, include a phone number they
can call to hear the actual testimonial.

8. E-MAIL MESSAGES
When you get e-mail testimonials, publish the entire
e-mail message instead of just the contents. It will be
more believable because it will include the date, time,
subject, who it’s from and who it’s to.

9. CONTACT INFORMATION
When you get testimonials from people, ask them if
you could include their contact information under the
testimonial. This will allow potential customers to ask
your current customers questions about your product
or service before they buy. Usually, they will trust
them more than you.

10. ONLINE VIDEO
If some of the people who give you testimonials have
a camcorder, ask them to record their testimonial on
video and send it to you. Then you could convert the
video to an online video file and upload it to your site.
You can find more information about converting audio
recording’s by typing “real video” at a search engine.

1. Collect leads with your autoresponder. You will get
an e-mail digest of everyone’s e-mail addresses who
requests information from your autoresponder.

2. Publish a price list of all the products and services
that you offer. You could also include order forms,
product descriptions, and other sales material.

3. Publish free reports in autoresponder format. The
reports should be related to your business or web site.
Giving away free stuff will quickly increase your traffic.

4. Collect vital customer satisfaction information by
publishing a survey in autoresponder format. This type
of information will help you serve them better.

5. Instead of answering every customer question that’s
e-mailed to you, publish ” Frequently Ask Questions” in
autoresponder format. This will save time and money.

6. You could publish your testimonials or endorsements
in autoresponder format if you don’t have the room in
your ad copy. It’s more effective to include all of them.

7. Provide back issues of your e-zine archives in auto-
responder format. This will give your subscribers and
web site visitors easy access to them.

8. Publish your entire web site in autoresponder format.
Sometimes visitors don’t have enough time read your
entire site. They could print it out and read it offline.

9. You could offer your ebook in autoresponder format.
Your visitors won’t have to download it or have the
software to read it right away.

10. You could publish the terms and conditions to any
business transactions in autoresponder format. This
could include return policies, purchases, refunds etc.

1. Trade links with other web sites. They should be
related to the subject of your web site. Instead of
trading links, you could also trade banner ads, half
page ads, classified ads, etc.

2. Start an e-zine for your web site. When people
read each issue they’ll be reminded to revisit your
web site. They’ll see your product ad more than
just once which will increase your orders.

3. Form an online community. It could be an online
message board, e-mail discussion list or chat room.
When people get involved in your community they
will regularly return to communicate with others.

4. Write articles and submit them to e-zines, web
sites and magazines that accept article submissions.
Include your business information and web address
at the end of the article.

5. Give away an electronic freebie with your ad on
it. Allow your visitors to also give the freebie away.
This willl increase your ad exposure and attract people
to your web site at the same time.

6. Combine your products or services into one big
package deal with other businesses offerings. You
could share a web site and advertise the package
deal; which means double the traffic.

7. Submit your freebie to the online directories that
list your particular item or service for free. If you’re
offering a free e-zine, submit it to all the free e-zine
directories on the internet.

8. Participate on message boards. Post answers to
other people’s questions, ask questions and post
appropriate information. Include your signature file
at the end of all your postings.

9. Exchange classified or sponsor ads with other
free e-zine publishers. If there is a huge subscriber
difference between e-zines, one can run more ads
to make up for it.

10. Post your ad on free advertising areas on the
internet. You can post it on free classified ad sites,
free for all links sites, newsgroups that allow ads,
free yellow page directories, etc.

1. Use a hand written letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal
touch will always increase your sales.

2. Publish a list of famous and respected customers
who have bought from you on your a copy. People
will think that if these people bought from you, they
should also trust your business and purchase your
products. Make sure to get their permission first.

3. Show before and after photos for your products
on your web page copy. Show the problem picture
and then beside it, show the picture of the resolution
to the problem when they use your product.

4. Include an article or review that has been written
about you or your business with your ad copy. This
will show people that your business is respected and
will increase your credibility.

5. When you offer free bonuses in your ad copy, also
list the dollar value beside each bonus. People will
feel they’re getting a good deal and it will increase the
value of your product.

6. Hire a famous person to endorse your product or
service. Make sure the person is well known to your
target audience. Include their picture and statements
on your ad copy.

7. Include your own picture on your ad copy. This
will show people that you’re not hiding behind your
ad copy and will increase their trust. Also, include
your contact information below the picture and a
brief statement or quote.

8. Tell your potential customers on your ad copy
that you will donate a percentage of their purchase
price to specific charity. This will show them you
really care about the people. They may just buy
your product to donate to the charity.

9. Ask your potential customers plenty of yes and
no questions in your ad copy. The questions should
remind them of their problem and make them think
about what will happen if they don’t purchase your
product.

10. Tell your potential customers they will receive a
free prize if they find the five words in your ad copy
that are misspelled or spelled backwards. The longer
you can keep someone reading your copy the greater
chance of them purchasing.

1. Give people a free subscription to your e-zine.
Almost everyone is publishing a e-zine nowadays
so it’s important to give something extra with the
free subscription. You could offer a free gift or
advertising when people subscribe.

2. Provide your visitors with free content. Your
content will be more attractive to your visitors if
it’s up-to-date or original. You could also offer
people the option to reprint the content in their
e-zine or web site.

3. Offer a free online directory. The directory
could be full of interesting ebooks, e-zines, web
sites etc. If people find your directory to be a
valuable resource they will visit it over and over.

4. Give your visitors a free ebook. You could
also include your own ad in the ebook and allow
other people to give it away. If you don’t want to
take the time to write one, you could ask other
writers permission to use their articles.

5. Hold free online classes or seminars. They
could be held in your web site’s chat room. The
idea of “live” information will definitely entice
people to visit your web site. You will become
known as an expert on the topic.

6. Give visitors a free entry into your contest or
sweepstakes. The prizes should be something of
interest or value to your visitors. Most people
who enter will continually revisit your web site to
get the results.

7. Let visitors download free software. It could
be freeware, shareware, demos etc. You could
even turn part of your site into a free software
directory. If you created the software, include
your ad inside and let other people give it away.

8. Offer free online services or utilities from your
web site. They could be search engine submitting,
copy writing proofreading etc. The service or
utility should be helpful to your target audience.

9. Give free consulting to people who visit your
web site. You could offer your knowledge via
e-mail or by telephone. People will consider this
a huge value because consulting fees can be very
expensive.

10. Give your visitors a free membership to your
online club. People want to belong to something,
why not your online club. You could also give
away a free e-zine for club members only.

When you ask someone to sign up to receive a freebie, (a report, a trial, an ebook etc.) don’t ask for really personal information.

This is a fast way to lose a potential prospect.

For example, if you ask them for information they would prefer to keep personal, they may choose not want sign up at all.

Another example, if you ask for too much information, they may not have the time or patience to fill it all out.

Quite often a first name and email or an email alone will suffice for you to be able to contact your visitor, prospect or customer.

Use a “P.S.” at the end of your ad copy. This is

where you either want to repeat a strong benefit

or use a strong close, like a free bonus. For example,

“P.S. You can get (product), worth over ($), for

the low price of ($)!” Another example, “P.S. I can

not guarantee the (No.) bonuses will be here

tomorrow!”

This can include testimonials, endorsements and

factual statistics to prove your product’s claims. You

should only publish statements that are believable

and have specific results. For example, here is a

good line from a testimonial, “I increased my sales

by 678%!”

1. Persuade visitors to link to your web site. Give
them a freebie in exchange for them linking to your
web site. It could be content, software, etc.

2. Link to web sites that provide useful information
or services for your visitors. If you have many useful
links on your site, they may make it their start page.

3. Spice-up your web site’s wording using plenty of
adjectives. It gives your visitors a clearer vision of
what your explaining or describing to them.

4. Don’t make your banner ads look like ads. Most
people ignore banner ads. Design them to look like
content and have them click to read the rest.

5. Join affiliate programs that go with the theme of
your web site. You’ll just be wasting valuable space
and time if your visitors aren’t interested in them.

6. Market your web site as a free club instead of
a web site. This’ll increase your repeat visitors and
sales because people enjoy belonging to groups.

7. Interact with your online customers on a regular
basis. This’ll show them you care about them. You
could use a chat room, forum or message system.

8. Check your web site links regularly. After people
click on one link, and it doesn’t work, they usually
won’t risk wasting their time clicking on another one.

9.  Give visitors a positive experience when they’re
at your web site. Provide them with original content
and free stuff. They’ll tell all of their friends about it.

10. Share customers with other businesses that have
the same target audience. Offer their product to your
customers if, in exchange they do the same for you.